Your words during a crisis matters.
"I'd like my life back."
"This story encouraged me to address other things about my life ... As those closest to me know, in my life, I have had relationships with both men and women. I have loved and had romantic relationships with men throughout my life, and I choose now to live as a gay man."
We can literally keep going.
The Negotiated Apology Project takes a different approach to public apologies for companies and high value individuals. Making a public-facing apology is difficult because the opinions of each individuals of the public are as diverse as their respective experiences, values, and sense of justice. To protect your brand, you must deliver it correctly the first time. Whether it is with your internal marketing team or external PR team, we are here to help.
P.S. Stop using, “We missed the mark.”